UXDI | Case Study
Our goal was to help research and design a new platform that would help Everything Food to roll out nutrition plans that would work best with current and new customers, determine and predict the most important next step for customers to take, and to solidify our findings into most comprehensive research.
As you can see here we have listed a few key features that we feel Everything Food might want to consider adding, in order to reflect the industry standard trends, which include a support group, rewards for doing well, being able to track your food daily, and a mobile app so people can use your services on the go.
We’ve carefully tailored our interview questions and objectives and were able to interview 11 users - both male and female, varying from ages of 25-60 years old. The goal of these interviews were to discover motivations the users had to start a diet plan, what a successful plan looked like for them, and what users wanted to get from the plan. We also wanted to gain insights into how people found out about their plans, if the cost met with the value of the plan, and what their expectations were before trying out the plan.
✔ We found that users wanted a way to customize their plans based on their food preferences and dietary restrictions
✔ Users also wanted to see recipes that aligned with their custom food preferences.
✔ Many wanted to be able to establish a social connection with an online community who are involved in similar nutrition plans or have similar diet preferences.
✔ Being able to track their progress in their current plans was something that users really liked
✔ Many enjoyed the gamification that their plans had included, such as badges or streaks, for achieving something good. This helped them feel motivated and stay on track with their goals
It is difficult to visualize each of our interview participants' life stories as a whole. All of them are very unique and filled with lots of information. In order to capture similar patterns and characteristics, we needed to create a fictional characters, who will function as our combined target audience.
Matt and Casey need a platform that would help them form better eating habits, because plans they’ve tried in the past failed at helping them achieve their goals and desired results
Before we could jump into design, we wanted to consider what the flow would look like for both a new user (Matt) and a returning user (Casey).We were able to predict all of the steps that the user would need in order to complete a task with the help of a functional prototype.
We used these tests as a way to validate or invalidate our designs and found that all five users preferred the term nutrition plan versus diet or lifestyle. We also discovered that users didn’t mind having the plans presented to them up front as part of the onboarding process. So for these next few slides were going to breakdown the updates we made between versions of our mid-fi prototype, starting with this onboarding screen.
✔ Tested five users
✔ Moderated setting over Zoom
✔ The term ‘nutrition plan’ was preferred
✔ Validated that users didn’t mind plans being presented to them up during onboarding
One of the biggest challenges we faced with the onboarding process was articulating the value of these plans in a way that is scannable. In our first iteration, seen here on the left, users were skipping over this information up at the top. So to solve this problem, we broke down this information a bit to make it more digestible and you can see this in action on the right
After completing the sign up, users were brought to the screen on the left and actually expected to see some indication that they were now on their personal account page. We solved this by simply adding a greeting along with the user's name at the top, which you can see on the right.
In the original design, we had a section called ‘recipes for you’. Users found this confusing as they assumed the categories below would already be tailored to their plan. Since this was an unnecessary function, we removed it.
Users also noted that they wanted the ‘recipes’ and ‘log a meal’ buttons to be present on the dashboard and not in the ‘more’ section, so we reworked this navigation in our second mid-fi prototype, which is shown on the right
The icons used for the different meals shown on the left screen felt unnecessary to users and they actually preferred some kind of list so they could quickly see their entire day.
We referenced apps like MyFitnessPal to gather inspiration and insights into what set up is familiar to users when logging a meal and came up with a solution, seen here on the right, which combines what we already had - with industry standards
Before moving on to hi-fidelity, we conducted a second round of usability testing, using your testing tool you gave us access to, with five users in an un-moderated setting. These results allowed us to confirm that the new flow and updates were intuitive and easy to use.
After numerous design iterations, we were finally able to put together a fully functioning prototype. Since there are some new features that we would like to include in the next version of our prototype, we will continue refining and improving the design and functionality in the next few weeks.